The people at Nordic Life have a great passion for the outdoors and an equal passion to keep finding the best kit out there. Our philosophy is to only sell clothing we have tested and truly believe in so that you can shop in the knowledge that your buying a quality item fit for purpose.
If we can't find what where looking for in the Nordic countries, then we look elsewhere for the characteristics that make up the brands we carry..... smaller, upcoming brands with a commitment to quality and new technology.
Why clothing and equipment from primarily the Nordic countries?
Having lived and worked in Norway, we came to realise that everything they made to tackle the outdoors had to be exceptional. Norwegians have had to dress to survive in extremely harsh conditions. This, coupled with their high standards of quality, means they make some of the best kit in the world. There is a popular saying:
Det finnes ikke dårlig vær, bare dårlige klær.
That is, there's no bad weather, only bad clothes. This saying is part of the Philosophy that has seen Norway dominate Polar Exploration for many years.
It works for them, and it can work for you too, from a ride with your cycling club to clothing yourself for Everest..
Thanks for visiting and happy shopping!